Venture deep into Morocco’s Sahara Desert.
Leave your phone, your title, and your everyday identity behind—and rediscover what true freedom feels like.
Deep in the Sahara Desert lies a self-sufficient camp where a Berber family lives.
Electricity comes from the sun.
Water is drawn from a well.
At night, there is only the glow of the campfire and a sky full of stars.
This is more than just a sightseeing trip.
Spend the night gathered around the fire, gazing at the stars and sharing stories with the Berber nomads.
Ride a camel across the dunes, surrounded by nothing but the sound of the wind.
Somewhere along the way, a question begins to arise naturally:
“How do I truly want to live?”
This is the kind of journey that invites you to reflect on what really matters.
•A journey into the heart of the Sahara, accessible only by camel
•Authentic moments with a Berber family—far beyond ordinary tourism
•Desert nights filled with campfires, music, and breathtaking star-filled skies
•A few unforgettable days discovering the beauty of living with less
There is no fixed itinerary.
Instead, we’ll create a one-of-a-kind journey, designed around you.
Just as the young shepherd in The Alchemist crossed the desert in search of treasure and the true meaning of happiness, your journey through the Sahara becomes a journey into your own heart.
What does it truly mean to be free?
What does it truly mean to be rich?
Perhaps the answers are waiting for you somewhere among the endless dunes.
The night sky above the Sahara feels as if countless stars are pouring down upon you.
Look up, and you’ll see distant galaxies stretching across the sky with breathtaking clarity.
“It’s so quiet, you can almost hear the stars twinkling.”
Come and experience a silence so profound that it reconnects you with the universe.
As night falls over the Sahara, gather around the campfire and share stories with the Berber nomads.
They speak of the desert, of a life without permanent homes, and of the wisdom that comes from living in harmony with nature and following the rhythm of the journey.
What truly matters in life?
What does it really mean to be free?
As you experience their way of life, your own perspective may begin to shift.
Beneath the dancing flames and surrounded by warm smiles, this may become a night that quietly changes the way you see the world.
Visit the eco-farm of Hikaru, a Japanese farmer dedicated to sustainable agriculture in the heart of Morocco.
Blending the traditional wisdom of the Berber people with Japanese ingenuity, this remarkable farm is a living oasis where greenery flourishes against the backdrop of the desert.
Leave the noise of everyday life behind and immerse yourself in the gentle rhythm of nature.
Your journey will be supported by a Japanese camel guide known by his Berber name, Ali.
After training in the Sahara and becoming part of the local community, he will personally coordinate your desert adventure—combining authentic experiences with the reassurance of Japanese-language support.
The Sahara Desert is the setting of The Alchemist, the international bestseller that has sold more than 85 million copies worldwide.
Perhaps, like the young shepherd in the story, you too may discover your own “true treasure” somewhere along the journey.
For a deeper glimpse into the harsh reality of the desert, Dying in the Sahara is also essential reading.
Why not travel with a book in hand and step into a world that feels like a story brought to life?
The itinerary below is a 4-night, 5-day sample tour, based on one of our previous journeys.
This is simply an example. Every tour can be fully customized to match your interests, travel style, group size, and preferred duration.
Feel free to contact us—we’ll be happy to create a journey that’s uniquely yours.
- Private Tour for 10 Guests | 4 Nights / 5 Days
Includes a buggy adventure and professional photographer.
- Price
JPY 350,000 per person (tax included)
- Meeting & Departure Point
Errachidia Airport or Hassi Labied Bus Stop (long-distance coach stop), Morocco
- Transportation
Round-trip transfers are provided from and to Errachidia Airport or Hassi Labied Bus Stop.
Accommodation for 4 nights and 5 days
Transportation during the tour
Meals and alcoholic beverages
Activities and entertainment
Rental of all necessary equipment
All activity and experience fees
Round-trip airfare between Japan and Morocco
Fuel surcharges
Airport taxes and fees
Other personal expenses
The sample itinerary above has been carefully developed over many years together with friends and fellow adventurers.
We recommend starting with this itinerary as the foundation for your journey.
Of course, every aspect of the tour—including the itinerary, duration, and group size—can be fully customized to suit your wishes.
We’re happy to tailor the experience to match exactly what you’re looking for.
Here are just a few examples of what can be arranged.
The examples below are based on actual requests we’ve received and experiences we can organize.
Do I need to speak English?
Not at all.
Friendly local Berber guides who are experienced in hosting Japanese travelers will accompany you throughout the journey, so you can join with confidence.
Do I need to be physically fit?
No special level of fitness is required.
The tour includes camel riding and walking on sand dunes, but everything is done at a comfortable pace.
Since you’ll be traveling in the desert, we simply ask that you come prepared to enjoy the natural environment, including the heat, cool nights, and sand.
What is included in the ¥300,000 sample tour price?
The sample tour includes:
4 nights / 5 days accommodation , Local transportation , Meals , Camel trekking , Sand buggy experience , Overnight desert camping , All scheduled activities , Equipment rental , Airport transfers
Are international flights included?
No.
Flights between Japan and Morocco are not included.
However, we’re happy to help you find the best flights and recommend convenient travel routes.
Where is the meeting point?
You can choose one of the following meeting locations:
•Errachidia Airport
•Hassi Labied Bus Stop (long-distance coach terminal)
Transfers from both locations are included.
Are showers and toilets available?
Yes.
Both the hotels and the desert camp offer basic shower and toilet facilities.
Please note that this is not a luxury hotel experience—it’s an opportunity to experience life in the desert.
On the camping night, toilet facilities are in a natural outdoor setting.
Is Wi-Fi available?
Mobile data using a local SIM card is available in some areas, but connections can be very limited in the desert.
We encourage you to enjoy this rare opportunity to disconnect from your phone and reconnect with nature.
What kind of people join this tour?
Participants range from their 20s to their 70s, including:
•Entrepreneurs
•Creatives
•Former backpackers
•People at a turning point in their lives
This tour is especially popular with travelers looking for something beyond ordinary sightseeing.
Is the tour dangerous?
As this is a journey through a natural environment, no outdoor adventure can be guaranteed to be completely risk-free.
However, experienced local guides always put safety first.
Routes and activities may be adjusted depending on weather conditions or participants’ health.
What should I wear?
Comfortable outdoor clothing is recommended.
Because desert temperatures vary greatly between day and night, we suggest bringing:
•A warm jacket
•A hat
•Sunglasses
•Comfortable walking shoes
Traditional Berber clothing and turbans can also be purchased locally.
What is the most popular experience on the sample tour?
Guests especially love:
•The breathtaking star-filled sky
•Campfires
•Camel trekking
•Sleeping in the desert
•Meeting and spending time with the Berber people
Many travelers tell us that their favorite memory is simply sitting around the campfire, talking beneath the stars.
